Business People

The Importance of Conference Coverage

Along with numerous networking opportunities, the takeaways regarding industry trends, innovations, discoveries, and advancements are the major benefits of attending an oncology conference. But often, due to the grandiosity of such events, it’s difficult to walk away feeling like you’ve experienced everything you had planned.


Even if you were able to attend a number of presentations, network with several key stakeholders, and spend time in the exhibit hall, the sheer amount of information available is simply overwhelming. The main goals, of course, are to take away key industry insights and gain a critical understanding of the presented data.

You may be asking, how is it even possible to meet these goals? The nature of an oncology conference is to pack a lot of information into a little amount of time, making it a challenge to fully digest all the content you’ve just been exposed to. And in some cases, the level of access is an issue; what really happens behind closed-door meetings in the discussions between the key opinion leaders (KOLs)?


The right medical communications agencies will offer you a way to make the most of an oncology conference—whether you attend or not. You can subscribe to conference coverage reports. These coverage reports compile all the literature and publications presented at a conference, provide key takeaway points from every presentation, and include conference summaries and insights from KOLs and prominent experts in the field. Let’s explore the benefits of oncology conference coverage, what to look for in choosing a coverage report, and how a report is generated.


How Does a Conference Coverage Report Benefit You?
We realize that an important priority when it comes to attending conferences is professional networking, but often this goal drowns out the ability to concentrate on the significant innovations in our field, which are typically unveiled during conference events. Access to an oncology conference coverage report allows you to network and have complete overview of the conference content.


These coverage reports make it easy for you to share the conference content with your pharmaceutical or biotech company, letting your work colleagues in on the tricks you picked up at the conference. When you attend a conference, expectations are often to report back on what you learned. Good oncology conference coverage is important because it allows you to report back in an extremely thorough manner with an additional layer of critical understanding, which is provided in the expert analysis that comes with the report.


What Should You Look for in Oncology Conference Coverage?
Several agencies and companies offer conference coverage, but there are important things to consider when selecting the best report to purchase. First, look for an agency provider of oncology insights for the life sciences industry with deep knowledge of your therapeutic area and notable experience in the healthcare space. This ensures the report highlights the most valuable content specific to your field and area of interest.


Conference summaries should be independent and free from commercial bias. The summaries and insights should be generated by KOLs and experts in a special roundtable congress following the conference. Make sure the agency you choose for your next oncology conference coverage is aligned with a panel of appropriate experts to evaluate and analyze the conference data.


Finally, look for a report that is generated from nonbiased scientific interchanges and discussions among leading experts in the field. Of course, meeting coverage reports should give an overview of each tumor type and pathway, but make sure it includes updates on the current and future landscape of that specific disease area, and that it provides future direction.


How Is the Conference Coverage Report Generated?
Immediately following the conclusion of a conference, a roundtable discussion will commence and last for about 2 to 3 hours. This usually involves 5 to 6 leading experts presenting data on key abstracts from the conference. Reactions, criticisms, and general insight surrounding the data are gathered and recorded. Further analysis of the data, as they apply to the broader landscape of an evolving science, is also discussed and included in the report. This is invaluable as it considers competitors, new technology, and more, in the context of the information presented at the conference.


Conference coverage reports are now typically presented with media-rich content that you can access anywhere on a number of platforms. Look for an agency that allows you to view videos, PowerPoint presentations, original literature, and more, and one that has an active forum where you can continue the conversation even after the conference is over.


What Is Extended Conference Coverage?
Not every agency provider of an oncology insights for the life sciences industry offers extended features in their conference coverage reports. However, in some cases, these reports include the opportunity to eavesdrop on the roundtable meeting with the experts, which normally takes place behind closed doors. When you have registered for a conference coverage report upfront, you may be granted access to listen in on the discussion between experts. This serves as an additional way to digest all the information presented at a big medical conference.


So, while attending the conference is a special opportunity to meet and reconnect with colleagues, the content presented at a conference is not to be lost. Via a conference coverage report, you will have access to all the content along with unbiased, meaningful commentary from KOLs and experts that you can take back home with you, making the most of your conference experience.