Business Intelligence
Comprehensive Products for Informed Business Decisions
Life science companies rely on our specialized market research products to identify, understand, and respond to the dynamics that influence decision-making in oncology and hematology. Our business intelligence platform leverages the expertise of the Axess Network, providing exclusive access to the right healthcare providers to guide clinical research and marketing strategies for successful innovations. Insights reports, collaboration tools, and community access provide myriad avenues to gain actionable recommendations for strategic planning.
360° Insights
Our interlinked platform of healthcare market research and business intelligence products educates, gathers insights, and connects key stakeholders across the healthcare continuum.
Strengthen Medical Communication Strategies
- EPICS reports increase understanding of the treatment landscape and inform medical communication strategies
- Insights are based on expert-led clinical deep dives and discussions or unbiased KOL reactions to newly presented oncology or hematology data at conferences
- Reports feature a topline summary, highly detailed recaps of data-gathering and information-sharing events, in-depth analyses, and actionable recommendations from our team of experts
Make Time-Sensitive Decisions With Ease
- ONCOBOARD is the fastest way to get target clinician reactions and opinions
- This collaborative online forum eliminates time zone barriers and poses key questions to provide vital insights on market trends and changes in the treatment landscape
- Faculty respond to prewritten and on-demand discussion topics, bringing thoughts and opinions from healthcare providers to the forefront
Uncover Market Trends and Educational Gaps
- PIVOT provides an opportunity to reach and learn from a broad audience at key product milestones
- Our digital platform provides current and recurring quantitative data on clinical practices among treating oncologists and hematologists
- Reports summarize current approaches and referral patterns from select community physicians within our Axess Network
- Expert analysis yields highly detailed, strategic insights based on learnings from the market assessment, providing benchmarking data and education to the entire Axess Network
Physician Insights on Clinical Practices
- CASES reports provide community physician reactions to data, increasing understanding of treatment trends and regional differences in care
- Expert-led presentations and in-depth discussions provide insights on key drivers of current clinical practices
- Insights reports include strategic recommendations that help brand teams identify, understand, and respond to market dynamics, and address challenges faced by physicians and their patients
- Subscribers can measure the impact that milestone events (eg, new clinical studies, competitive FDA approvals) have on standards of care
Identify and Address Educational Gaps in the Marketplace
- CARE reports provide regional or national feedback from a broad physician audience on a particular disease state
- Insights reports include an analysis of the impact that recent data or clinical content has on treatment choices
Implement the Right Strategy to Reach the Right Audience
- CORE reports provide exclusive access to hard-to-reach oncology and hematology practices to gain understanding of what drives their treatment decisions within a disease state
- Insights reports help life science companies learn and compare treatment patterns and challenges at the practice level
Optimize Standards of Care
- RECAP reports measure retention of information from previous CASES, CARE, and CORE business intelligence programs and identify areas for improvement
- Continuous engagement of participants reveals the impact of clinical messaging on practice patterns over time
Our Products Are Highly Rated
92.3%
would recommend Aptitude Health to their peers
92.3%
felt our programs and reports broadened their knowledge on a disease topic
100%
reported that the quality of the presentation materials enhanced the program
97%
would recommend Aptitude Health programs to their peers
97%
reported that the program was worthwhile and timely
87%
reported that the level of education exceeded that of other educational events
Business
Intelligence
Reports
Our reports deliver complex analyses of real-world practices and the actionable healthcare market research insights required to support innovations and improve patient outcomes.
Case Study: Successful Strategies
Read case studies to understand how our team assembles the right combination of programs to provide partners with strategic recommendations powered by the Axess Network.
