Business Intelligence

Oncology business intelligence insights for informed, productive business decisions

Our suite of 360° Insights Reports helps you identify, understand, and plan your strategic response to rapidly evolving market dynamics in hematology and oncology.

Life-science companies rely on our business intelligence reports and the depth and expertise of our Axess Network of health care providers. Our business intelligence platform provides exclusive access to a global array of key opinion leaders and health care providers that helps our life science partners refine research strategies and clinical decisions to help improve patient outcomes.
Explore Our Reports

360º Insights

Our interlinked platform of health care market research and business intelligence products gathers insights and connects key stakeholders across the health care continuum.

EPICS logo

Strengthen Medical Communication Strategies

  • EPICS reports increase understanding of the treatment landscape and inform medical communication strategies
  • Insights are based on expert-led clinical deep dives and discussions or unbiased key opinion leader reactions to newly presented oncology and hematology data at conferences
  • Reports feature a topline summary, highly detailed recaps of data-gathering and information-sharing events, in-depth analyses, and actionable recommendations from our team of experts
ONCOBOARD logo

Make Time-Sensitive Decisions With Ease

  • ONCOBOARD is the fastest way to get target clinician reactions and opinions
  • This collaborative online forum eliminates time zone barriers and poses key questions to provide vital insights on market trends and changes in the treatment landscape
  • Faculty respond to prewritten and on-demand discussion topics, bringing thoughts and opinions from health care providers to the forefront
PIVOT logo

Uncover Market Trends and Educational Gaps

  • PIVOT provides an opportunity to reach and learn from a broad audience at key product milestones
  • Our digital platform provides current and recurring quantitative data on clinical practices among treating oncologists and hematologists
  • Reports summarize current approaches and referral patterns from select community physicians within our Axess Network
  • Expert analysis yields highly detailed, strategic insights based on learnings from the market assessment, providing benchmarking data and education to the entire Axess Network
OncoClinicAI logo

AI-Powered Patient Case Simulation for Oncology Insights

  • Simulate real-world patient journeys with AI-driven cases, enabling health care providers to navigate complex treatment pathways from diagnosis to final therapy
  • Capture real-time treatment decisions across the full continuum of care, providing immediate access to actionable insights through an interactive analytics dashboard
  • Analyze how adverse events, peer comparisons, and key opinion leader perspectives influence HCP decision-making
  • Adapt quarterly with new AI patient cases and continuously updated insights that reflect evolving clinical practices and market trends
  • Empower strategic planning with comprehensive, data-driven reports that highlight prescribing patterns and treatment trends from a diverse network of HCPs

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OncoJourney logo

Closing the Gap Between Real-World Data and Real-World Decision-Making Inside a Health System

  • OncoJourney is an immersive, expert-led experience that integrates real-world data (RWD) into peer-moderated discussions among practicing oncologists and hematologists. OncoJourney events uncover the Why behind clinical decisions—and the variation in how different HCPs within the same health system explain those decisions.

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CASES logo

Physician Insights on Clinical Practices

  • CASES reports provide community physician reactions to data, increasing understanding of treatment trends and regional differences in care
  • Expert-led presentations and in-depth discussions provide insights on key drivers of current clinical practices
  • Insights reports include strategic recommendations that help brand teams identify, understand, and respond to market dynamics, and address challenges faced by physicians and their patients
  • Subscribers can measure the impact that milestone events (eg, new clinical studies, competitive FDA approvals) have on standards of care
CARE logo

Identify and Address Educational Gaps in the Marketplace

  • CARE reports provide regional or national feedback from a broad physician audience on a particular disease state
  • Insights reports include an analysis of the impact that recent data or clinical content has on treatment choices
DECODE logo

Decipher Expert and Community Oncology Data and Experience

  • Gather critical insights from influential community oncologists through 1-hour data collection events, featuring pre/post polling, expert-led discussions, and surveys
  • Engage with Axess Network Practice Captains—key decision-makers from across the US—during live, case-based clinical discussions moderated by disease-state experts
  • Analyze regional practice patterns and treatment strategies with data-driven reports summarizing polling responses, panel insights, and survey feedback
  • Identify gaps in clinical education and practice by comparing pre- and post-discussion polling outcomes and expert analysis
  • Access high-value, syndicated reports shared with the entire Axess Network with the option to attend sessions as a silent observer
CORE logo

Implement the Right Strategy to Reach the Right Audience

  • CORE reports provide exclusive access to hard-to-reach oncology and hematology practices to gain understanding of what drives their treatment decisions within a disease state
  • Insights reports help life science companies learn and compare treatment patterns and challenges at the practice level
RECAP logo

Optimize Standards of Care

  • RECAP reports measure retention of information from previous CASES, CARE, and CORE business intelligence programs and identify areas for improvement
  • Continuous engagement of participants reveals the impact of clinical messaging on practice patterns over time
OncoClinicAI

An on‑demand AI‑powered patient case platform—the only AI patient clinic available today—designed to democratize and transform oncology insights for health care professionals and the life sciences industry. It delivers real‑time, unprecedented visibility across the continuum of cancer care, enabling smarter, faster, and more informed decisions.

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OncoJourney

OncoJourney events close the gap between real-world data and real-world decision-making inside a health system. It turns local real-world data into clinician-interpreted, multidisciplinary working sessions that surface the real drivers of variation and align stakeholders on what to fix next.

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Our Products Are Highly Rated

Life Science Partners

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would recommend Aptitude Health to their peers
0 %
felt our programs and reports broadened their knowledge on a disease topic
0 %
reported that the quality of the presentation materials enhanced the program

Health Care Professionals

0 %
would recommend Aptitude Health programs to their peers
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reported the program was worthwhile and timely

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reported that the level of education exceeded that of other educational events

Business Intelligence Reports

Our reports deliver complex analyses of real-world practices and the actionable health care market research insights required to support innovations and improve patient outcomes.

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Case Study: Successful Strategies
Read case studies to understand how our team assembles the right combination of programs to provide partners with strategic recommendations powered by the Axess Network.
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Matthew Gordon

VP, Real-World Evidence
Matthew has more than 25 years of experience in real-world evidence and observational, non-interventional research. He has led studies across the full life cycle—from startup through publication—supporting objectives that range from understanding a disease’s natural history to fulfilling global safety surveillance requirements. Matthew brings deep expertise in orphan disease programs, having overseen more than 25 long-term, global initiatives, as well as in disease and product registries, prospective pharmacoeconomic studies, and systematic literature reviews. Matthew leads the RWE Registries team, responsible for building the business and team. Prior to joining Aptitude Health, he held senior leadership roles at Parexel, Worldwide Clinical Trials, inVentiv Health Clinical, Quintiles Outcome, and ICON Clinical Research. Matthew holds a BA in sociology from Boston University, is a long-standing member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), and is a frequent speaker at ISPOR, the Center for Business Intelligence, and related industry conferences.
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Gerald Stanvitch, PhD

VP, Scientific Content
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Cate Browning, PhD

VP, Global Medical Affairs

Erin Zingales Rau

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VP, Account Services
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Kelly Kocor

VP, People & Culture
Kelly leads both the human resources and talent acquisition teams, ensuring that Aptitude Health attracts, retains, and develops top personnel to drive our continued success. With over 17 years of experience transforming global HR initiatives, Kelly is an expert in harmonizing HR policies and fostering a culture of engagement and partnership. She is committed to partnering with all areas of the business to ensure full regulatory compliance and delivering value-added services to our organization and its people. Kelly is passionate about developing and implementing HR strategies that help support our employees’ professional and personal growth. She is dedicated to fostering a culture that encourages innovation, collaboration, and inclusivity, helping Aptitude Health continue to be a great place to work.
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Bart Zygmond

VP, Finance
Bart brings a wealth of experience to the organization, having worked in the life sciences, pharmaceuticals, manufacturing, and service industries. With his expertise in financial reporting, US GAAP, SOX, cash flow modeling, and financial analysis, he plays a crucial role in the company’s financial management and strategy. Prior to joining Aptitude Health as VP, Finance, Bart held several controller positions: at Q2 Solutions, he oversaw the global finance team and financial operations, ensuring the accurate and timely financial reporting of the company. He also held controller positions at Domtar Inc and Veristat.
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Eugene Vissers, MD

Senior VP, Global Scientific Content
Eugene is a seasoned medical doctor with over 20 years of international experience in pharma, consultancy, and agency environments. Eugene leads the US team of dedicated experts responsible for developing high-quality medical content. Prior to joining Aptitude Health, Eugene served as medical director at Ipsen and AstraZeneca. With both his medical degree and an MBA, Eugene brings a unique perspective to his role. His clinical background, combined with his business acumen, allows him to develop innovative strategies that drive results. Under Eugene’s leadership, the medical content team delivers scientific information of the highest quality, providing valuable insights to our clients around the world.
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Adrian Barfield

VP, US Business Development
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Kelley Hernandez

Executive VP, US Business Development
Kelley has over 18 years of experience in the oncology space. Kelley joined Aptitude Health after working with Cardinal Health, where she was part of the Healthcare and Analytics Division, and finished her tenure there with VitalSource™ (GPO division). As the leader of the strategic business development team for the US, Kelley brings a wealth of expertise to the organization. Her experience in the healthcare industry, combined with her ability to identify and capitalize on new business opportunities, is invaluable in driving the company’s growth and success. Kelley’s dedication to building strong relationships with life science partners is a testament to her commitment to delivering exceptional value to the healthcare industry.
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Adam Sinensky, MBA

Chief Technology Officer

Adam has over 20 years of experience in the healthcare industry and an MBA in healthcare management. After 10 years as a strategy consultant to life science companies, Adam has spent the last decade as a product and strategy leader focused on bringing technology products to market across the payor, provider, and life sciences segments. By combining his business acumen and experience working directly with software developers, engineers, and data scientists, Adam has successfully led numerous product launches and enhancements from ideation to development and go-to-market initiatives. His product and change management expertise has led organizational shifts from services to technology at companies such as Change Healthcare and Datavant/Ciox. At Aptitude Health, Adam is responsible for growing our portfolio of product offerings by leveraging real-world data and artificial intelligence with our existing solutions and industry-leading Axess Network of healthcare providers. He also oversees our IT and cybersecurity teams.
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Stefanie Daniels

Chief Commercial Officer

Stefanie is a seasoned healthcare executive with over 20 years of experience in oncology. She brings a wealth of knowledge and expertise to the organization. Stefanie joined Aptitude Health after spending over a decade as a senior director at Physicians’ Education Resource, an oncology CME vendor. During her tenure, she led and managed teams responsible for grant development/acquisition, program creation/execution, and faculty management. Stefanie’s deep understanding of the oncology industry and her ability to lead teams through complex projects make her a vital part of the organization’s success. Her dedication to providing high-quality solutions to our life science partners is a testament to her commitment to improving cancer patient care.
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Jason Cash

Chief Financial Officer

Jason is an accomplished finance professional with over 20 years of experience in the pharmaceutical services industry. Throughout his career, he has demonstrated a keen ability to navigate high-growth organizations, delivering exceptional results. Before joining Aptitude Health, Jason served as the CFO of Veristat International, a global contract research organization. In this role, he led the financial strategy and played a pivotal role in driving the company’s growth and success. Jason’s wealth of experience and expertise in financial management make him an essential member of the leadership team. His strategic thinking and ability to drive results are highly respected within the industry.
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Jez Moulding

Chief Executive Officer
Jez is a seasoned leader with over 20 years of experience in general management and regional president roles. He has a proven track record of success in the healthcare industry, having worked in the US, Japan, Australia, Korea, South Africa, France, and the UK for Sanofi, where he supported the launch of 10 new drugs across various therapeutic areas. As chief commercial officer at UDG Healthcare and EVP at Ashfield, Jez demonstrated his expertise in developing and implementing successful business strategies. He joined Aptitude Health from Pharmaspectra, an IQVIA business, where he served as CEO since 2018. Jez’s extensive experience in the pharmaceutical industry and his leadership skills make him an invaluable asset to the organization.
Aptitude Health
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