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Bridging Tradition and Globalism: How to Add Value to Virtual Meetings

Many global companies rely on the success of virtual meetings. While traditional engagement paradigms are heavy on live interactions and building personal relationships, the digital landscape often seems to erase these. However, virtual meetings bring together high-quality professionals regardless of geography and hold promise for highly productive and energetic meetings, all while maintaining the personal quality of traditional meetings.

The best way to manage virtual meetings and get the most value out of the format and participants is to build authentic relationships among your team members. Plan an agenda that is relatively simple and allows for clarity and alignment; cushion your time so you don’t take away from member participation. Lay out your plans for managing the meeting and the expectations you have for participation and sticking to the agenda.

Focus on Relationships

Virtual meetings using video conferencing can facilitate the traditional face-to-face format but bring together a globally diverse group of participants. For teams with flexible work environments or remote members, virtual meetings are crucial for keeping everyone connected. To derive the most success from meetings in the virtual sphere, you need to be diligent about building relationships among members. After all, high-quality relationships produce high-quality conversations and ultimately make for more productive meetings.

Reserving some time at the beginning or end of the meeting for relationship-building opportunities is a valuable practice. One way to do this is to open up the conference lines early or make it a practice to catch up with the other members in the first 10 minutes of the meeting. It helps if you or someone on your team can be ready to initiate the dialogue. Prepare some questions to ask the team. Ask about family or what’s happening in their country, or have them update you about other projects.

Another way to build relationships is to use people’s names when referring to their earlier comments—this not only gives recognition to a person’s contributions, but it also helps create a tighter sense of community in a virtual space. If you can, set up opportunities for members to meet in real life; for example, if someone is traveling to your city, offer to pick them up from the airport or invite them to dinner. Personalizing team relationships builds trust, a crucial element for authentic communication and sharing important insights.

Be Prepared

Besides facilitating sustainable and productive relationships, the most important aspect of managing a virtual meeting is to publish an agenda prior to the meeting. Providing a clear agenda along with supportive content helps the participants prepare for the topics of discussion. This is especially valuable for your global team members who speak English as a second language. A published agenda enables your team to be more fully engaged in the discussion and to contribute as active participants.

Be thoughtful about timing. Plan ahead how much time you want to allocate for each topic and include it in the meeting agenda. A useful tip is to plan on spending 20% more time on each topic than you think you need—this ensures members have a chance to provide feedback and ask questions. As you prepare for the meeting, ask yourself why a topic is relevant to the agenda and how it can help achieve the meeting goals.

Before the meeting starts, identify which members you want to hear from for each topic of discussion. As mentioned, group participation adds value to a meeting. Consider who is most affected by the topic, who has different views you want to explore, and whose experience can truly illuminate the conversation. Knowing whom you want to pull into the conversation for each topic helps focus your time and keeps your discussions on track.

Set Up Expectations

The best approach to managing a productive virtual meeting is to establish expectations and create an atmosphere that allows meeting participants to relax, enjoy, and contribute. At the start of the meeting, review with your team how you intend to manage the conversation, the goals you hope to achieve, and how the agenda supports them.

One way to manage a virtual meeting effectively is to ask for certain permissions, including being firm about keeping on track with the topic of discussion and setting aside all devices unless a specific need comes up during the meeting. Clearly communicating your meeting plan and expectations is critical, but being open to others’ ideas on how to improve the meeting is also important.

Make sure your methods support broad participation but your management style also steers the conversations. Being transparent about how you want to guide the group further gives them permission to participate authentically by knowing what to expect. When you set up expectations for a virtual meeting, make sure they foster relationship building and provide opportunities that elicit group participation, ensuring productivity and value.

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Matthew Gordon

VP, Real-World Evidence
Matthew has more than 25 years of experience in real-world evidence and observational, non-interventional research. He has led studies across the full life cycle—from startup through publication—supporting objectives that range from understanding a disease’s natural history to fulfilling global safety surveillance requirements. Matthew brings deep expertise in orphan disease programs, having overseen more than 25 long-term, global initiatives, as well as in disease and product registries, prospective pharmacoeconomic studies, and systematic literature reviews. Matthew leads the RWE Registries team, responsible for building the business and team. Prior to joining Aptitude Health, he held senior leadership roles at Parexel, Worldwide Clinical Trials, inVentiv Health Clinical, Quintiles Outcome, and ICON Clinical Research. Matthew holds a BA in sociology from Boston University, is a long-standing member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), and is a frequent speaker at ISPOR, the Center for Business Intelligence, and related industry conferences.

Gerald Stanvitch, PhD

VP, Scientific Content

Cate Browning, PhD

VP, Global Medical Affairs

Erin Zingales Rau

VP, Account Services

Kelly Kocor

VP, People & Culture
Kelly leads both the human resources and talent acquisition teams, ensuring that Aptitude Health attracts, retains, and develops top personnel to drive our continued success. With over 17 years of experience transforming global HR initiatives, Kelly is an expert in harmonizing HR policies and fostering a culture of engagement and partnership. She is committed to partnering with all areas of the business to ensure full regulatory compliance and delivering value-added services to our organization and its people. Kelly is passionate about developing and implementing HR strategies that help support our employees’ professional and personal growth. She is dedicated to fostering a culture that encourages innovation, collaboration, and inclusivity, helping Aptitude Health continue to be a great place to work.

Bart Zygmond

VP, Finance
Bart brings a wealth of experience to the organization, having worked in the life sciences, pharmaceuticals, manufacturing, and service industries. With his expertise in financial reporting, US GAAP, SOX, cash flow modeling, and financial analysis, he plays a crucial role in the company’s financial management and strategy. Prior to joining Aptitude Health as VP, Finance, Bart held several controller positions: at Q2 Solutions, he oversaw the global finance team and financial operations, ensuring the accurate and timely financial reporting of the company. He also held controller positions at Domtar Inc and Veristat.

Eugene Vissers, MD

Senior VP, Global Scientific Content
Eugene is a seasoned medical doctor with over 20 years of international experience in pharma, consultancy, and agency environments. Eugene leads the US team of dedicated experts responsible for developing high-quality medical content. Prior to joining Aptitude Health, Eugene served as medical director at Ipsen and AstraZeneca. With both his medical degree and an MBA, Eugene brings a unique perspective to his role. His clinical background, combined with his business acumen, allows him to develop innovative strategies that drive results. Under Eugene’s leadership, the medical content team delivers scientific information of the highest quality, providing valuable insights to our clients around the world.

Adrian Barfield

VP, US Business Development

Kelley Hernandez

Executive VP, US Business Development
Kelley has over 18 years of experience in the oncology space. Kelley joined Aptitude Health after working with Cardinal Health, where she was part of the Healthcare and Analytics Division, and finished her tenure there with VitalSource™ (GPO division). As the leader of the strategic business development team for the US, Kelley brings a wealth of expertise to the organization. Her experience in the healthcare industry, combined with her ability to identify and capitalize on new business opportunities, is invaluable in driving the company’s growth and success. Kelley’s dedication to building strong relationships with life science partners is a testament to her commitment to delivering exceptional value to the healthcare industry.

Adam Sinensky, MBA

Chief Technology Officer

Adam has over 20 years of experience in the healthcare industry and an MBA in healthcare management. After 10 years as a strategy consultant to life science companies, Adam has spent the last decade as a product and strategy leader focused on bringing technology products to market across the payor, provider, and life sciences segments. By combining his business acumen and experience working directly with software developers, engineers, and data scientists, Adam has successfully led numerous product launches and enhancements from ideation to development and go-to-market initiatives. His product and change management expertise has led organizational shifts from services to technology at companies such as Change Healthcare and Datavant/Ciox. At Aptitude Health, Adam is responsible for growing our portfolio of product offerings by leveraging real-world data and artificial intelligence with our existing solutions and industry-leading Axess Network of healthcare providers. He also oversees our IT and cybersecurity teams.

Stefanie Daniels

Chief Commercial Officer

Stefanie is a seasoned healthcare executive with over 20 years of experience in oncology. She brings a wealth of knowledge and expertise to the organization. Stefanie joined Aptitude Health after spending over a decade as a senior director at Physicians’ Education Resource, an oncology CME vendor. During her tenure, she led and managed teams responsible for grant development/acquisition, program creation/execution, and faculty management. Stefanie’s deep understanding of the oncology industry and her ability to lead teams through complex projects make her a vital part of the organization’s success. Her dedication to providing high-quality solutions to our life science partners is a testament to her commitment to improving cancer patient care.

Jason Cash

Chief Financial Officer

Jason is an accomplished finance professional with over 20 years of experience in the pharmaceutical services industry. Throughout his career, he has demonstrated a keen ability to navigate high-growth organizations, delivering exceptional results. Before joining Aptitude Health, Jason served as the CFO of Veristat International, a global contract research organization. In this role, he led the financial strategy and played a pivotal role in driving the company’s growth and success. Jason’s wealth of experience and expertise in financial management make him an essential member of the leadership team. His strategic thinking and ability to drive results are highly respected within the industry.

Jez Moulding

Chief Executive Officer
Jez is a seasoned leader with over 20 years of experience in general management and regional president roles. He has a proven track record of success in the healthcare industry, having worked in the US, Japan, Australia, Korea, South Africa, France, and the UK for Sanofi, where he supported the launch of 10 new drugs across various therapeutic areas. As chief commercial officer at UDG Healthcare and EVP at Ashfield, Jez demonstrated his expertise in developing and implementing successful business strategies. He joined Aptitude Health from Pharmaspectra, an IQVIA business, where he served as CEO since 2018. Jez’s extensive experience in the pharmaceutical industry and his leadership skills make him an invaluable asset to the organization.