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3 Big Global Oncology Trends

Advances in technology will have a sizable impact on the oncology sector in the next decade. The trends we will identify in this post include advances in drug development (specifically targeted or combination therapies), use of real-world evidence, and new technologies used in the treatment and guidance of cancer care. Mobile medical apps are a big topic, and while a variety of apps focus on wellness and prevention, a large number sponsored by pharma companies can access information and improve diagnosis and disease management.

1. Advances in Drug Development and Oncology Treatment Pipeline
Advances in cancer therapeutics include drug development activities that involve the rise of immuno-oncology treatments, a multiple-drug treatment approach, and the identification of biomarkers, which are used in diagnostics testing and the development of targeted therapies and biologics. In fact, three-quarters of new active-substance cancer therapeutics launched last year were designated as Breakthrough Therapies by the US Food and Drug Administration, meaning they had more clinically significant endpoints over existing therapies and demonstrated improved survival rates.

Immuno-oncology treatments targeting so-called checkpoint inhibitors have been proven efficacious in treating dozens of different tumor types. The pipeline of immunotherapies is especially active, including almost 300 molecules with 60 separate mechanisms of action for multiple indications. Besides individual therapeutics, the approach of using a multiple-drug treatment has extended to the trend of immuno-oncology checkpoint inhibitors (in practice; so far only used in the treatment of metastatic melanoma patients).

While most new drugs being developed are targeted therapies, including small molecules and biologics, certain molecules are being studied for multiple targets or for use in combination therapies. In oncology practices, an increasing number of treatment protocols are based on the identification of distinct biomarkers, which allows for increased specificity in cancer care. Today, predictive biomarker and diagnostic testing can recommend personalized courses of treatment, leading to more-tolerable therapies, better treatment response, and improved outcomes.

2. Real-World Evidence for Oncology Decision-Making
Oncology practices usually rely on data from clinical trials for informed clinical decision-making. However, available clinical trial data in new or rare oncology areas are often limited, because treatments for these indications can be approved on the basis of phase II trials, an inherently smaller patient population than would be found in further (ie, phase III) trials. Real-world evidence can help fill these expanding knowledge gaps. While real-world data typically act as supportive evidence for current trials or corroborate trial results, they are valuable in extending information beyond the trial, such as understanding disease progression, survival periods, and treatment efficacy for niche indications or different patient subgroups.

Real-world evidence can guide more-personalized treatment, especially for discovering and promoting new indications for treatment combinations—many of which are not supported by clinical trials. The personalized care trend is expected in every medical category, and real-world evidence can help establish both clinical effectiveness and cost-effectiveness in new and rare treatment schemes.

The growing availability of real-world evidence is increasingly being leveraged to improve clinical decision-making and pursue the development of innovative indications. The biggest challenges of using real-world evidence in practice are related to gathering quality data, data access, and appropriate governance of data. To address these issues, new technologies help research scientists extract, manipulate, and analyze data in real time and in a real-world setting, while simulated data sets match the original data infrastructure, but leave out sensitive patient data.

3. Technological Advances Expected to Impact Oncology Treatment
Advances in biopharmaceuticals, including immuno-oncology, cell and gene therapies, and small-molecule mechanisms, could not have developed without advances in technology. Noninvasive surgical interventions have also benefited from tech innovation, including robotics and improved imaging techniques that could reduce the risk of complications. Another important development that could benefit cancer patients in the future is 3D printing and the potential of bio-printing to replace cancerous tissues or organs.

Data science includes real-world data and artificial intelligence, and has potential uses in medical apps and telemedicine. Telemedicine helps patients in remote areas who are immunocompromised or are immobilized by recent surgery access quality medical care. In addition, the growing adoption of medical apps can improve diagnosis by non-oncologists, drive better treatment adherence, and keep patients engaged in their cancer care.

While thousands of consumer apps are self-defined as relating to cancer, about 1,075 are actually cancer-type specific and serve cancer patient communities. Most of these are wellness apps and are focused on cancer prevention or risk assessment. Another group of medical apps are sponsored by pharmaceutical companies. These provide information on medications and encourage treatment adherence by including treatment reminders, symptom tracking, and organization of personal information, to make doctor visits more productive.

While relatively new, a few apps available collect anonymous or simulated patient data to learn more about the patient experience in improving cancer care. In general, medical apps are increasingly being tested in clinical trial settings to demonstrate their efficacy in supporting adherence and lifestyle modifications.
These 3 big global oncology trends will likely change the way we think about and treat cancer for years to come.

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Matthew Gordon

VP, Real-World Evidence
Matthew has more than 25 years of experience in real-world evidence and observational, non-interventional research. He has led studies across the full life cycle—from startup through publication—supporting objectives that range from understanding a disease’s natural history to fulfilling global safety surveillance requirements. Matthew brings deep expertise in orphan disease programs, having overseen more than 25 long-term, global initiatives, as well as in disease and product registries, prospective pharmacoeconomic studies, and systematic literature reviews. Matthew leads the RWE Registries team, responsible for building the business and team. Prior to joining Aptitude Health, he held senior leadership roles at Parexel, Worldwide Clinical Trials, inVentiv Health Clinical, Quintiles Outcome, and ICON Clinical Research. Matthew holds a BA in sociology from Boston University, is a long-standing member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), and is a frequent speaker at ISPOR, the Center for Business Intelligence, and related industry conferences.

Gerald Stanvitch, PhD

VP, Scientific Content

Cate Browning, PhD

VP, Global Medical Affairs

Erin Zingales Rau

VP, Account Services

Kelly Kocor

VP, People & Culture
Kelly leads both the human resources and talent acquisition teams, ensuring that Aptitude Health attracts, retains, and develops top personnel to drive our continued success. With over 17 years of experience transforming global HR initiatives, Kelly is an expert in harmonizing HR policies and fostering a culture of engagement and partnership. She is committed to partnering with all areas of the business to ensure full regulatory compliance and delivering value-added services to our organization and its people. Kelly is passionate about developing and implementing HR strategies that help support our employees’ professional and personal growth. She is dedicated to fostering a culture that encourages innovation, collaboration, and inclusivity, helping Aptitude Health continue to be a great place to work.

Bart Zygmond

VP, Finance
Bart brings a wealth of experience to the organization, having worked in the life sciences, pharmaceuticals, manufacturing, and service industries. With his expertise in financial reporting, US GAAP, SOX, cash flow modeling, and financial analysis, he plays a crucial role in the company’s financial management and strategy. Prior to joining Aptitude Health as VP, Finance, Bart held several controller positions: at Q2 Solutions, he oversaw the global finance team and financial operations, ensuring the accurate and timely financial reporting of the company. He also held controller positions at Domtar Inc and Veristat.

Eugene Vissers, MD

Senior VP, Global Scientific Content
Eugene is a seasoned medical doctor with over 20 years of international experience in pharma, consultancy, and agency environments. Eugene leads the US team of dedicated experts responsible for developing high-quality medical content. Prior to joining Aptitude Health, Eugene served as medical director at Ipsen and AstraZeneca. With both his medical degree and an MBA, Eugene brings a unique perspective to his role. His clinical background, combined with his business acumen, allows him to develop innovative strategies that drive results. Under Eugene’s leadership, the medical content team delivers scientific information of the highest quality, providing valuable insights to our clients around the world.

Adrian Barfield

VP, US Business Development

Kelley Hernandez

Executive VP, US Business Development
Kelley has over 18 years of experience in the oncology space. Kelley joined Aptitude Health after working with Cardinal Health, where she was part of the Healthcare and Analytics Division, and finished her tenure there with VitalSource™ (GPO division). As the leader of the strategic business development team for the US, Kelley brings a wealth of expertise to the organization. Her experience in the healthcare industry, combined with her ability to identify and capitalize on new business opportunities, is invaluable in driving the company’s growth and success. Kelley’s dedication to building strong relationships with life science partners is a testament to her commitment to delivering exceptional value to the healthcare industry.

Adam Sinensky, MBA

Chief Technology Officer

Adam has over 20 years of experience in the healthcare industry and an MBA in healthcare management. After 10 years as a strategy consultant to life science companies, Adam has spent the last decade as a product and strategy leader focused on bringing technology products to market across the payor, provider, and life sciences segments. By combining his business acumen and experience working directly with software developers, engineers, and data scientists, Adam has successfully led numerous product launches and enhancements from ideation to development and go-to-market initiatives. His product and change management expertise has led organizational shifts from services to technology at companies such as Change Healthcare and Datavant/Ciox. At Aptitude Health, Adam is responsible for growing our portfolio of product offerings by leveraging real-world data and artificial intelligence with our existing solutions and industry-leading Axess Network of healthcare providers. He also oversees our IT and cybersecurity teams.

Stefanie Daniels

Chief Commercial Officer

Stefanie is a seasoned healthcare executive with over 20 years of experience in oncology. She brings a wealth of knowledge and expertise to the organization. Stefanie joined Aptitude Health after spending over a decade as a senior director at Physicians’ Education Resource, an oncology CME vendor. During her tenure, she led and managed teams responsible for grant development/acquisition, program creation/execution, and faculty management. Stefanie’s deep understanding of the oncology industry and her ability to lead teams through complex projects make her a vital part of the organization’s success. Her dedication to providing high-quality solutions to our life science partners is a testament to her commitment to improving cancer patient care.

Jason Cash

Chief Financial Officer

Jason is an accomplished finance professional with over 20 years of experience in the pharmaceutical services industry. Throughout his career, he has demonstrated a keen ability to navigate high-growth organizations, delivering exceptional results. Before joining Aptitude Health, Jason served as the CFO of Veristat International, a global contract research organization. In this role, he led the financial strategy and played a pivotal role in driving the company’s growth and success. Jason’s wealth of experience and expertise in financial management make him an essential member of the leadership team. His strategic thinking and ability to drive results are highly respected within the industry.

Jez Moulding

Chief Executive Officer
Jez is a seasoned leader with over 20 years of experience in general management and regional president roles. He has a proven track record of success in the healthcare industry, having worked in the US, Japan, Australia, Korea, South Africa, France, and the UK for Sanofi, where he supported the launch of 10 new drugs across various therapeutic areas. As chief commercial officer at UDG Healthcare and EVP at Ashfield, Jez demonstrated his expertise in developing and implementing successful business strategies. He joined Aptitude Health from Pharmaspectra, an IQVIA business, where he served as CEO since 2018. Jez’s extensive experience in the pharmaceutical industry and his leadership skills make him an invaluable asset to the organization.
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