Not Just Data. Real Oncology Intelligence—Only at Booth #14114
Book a meeting below!
If your brand strategy depends on real-world data (RWD), but you’re missing the “why” behind the data, this is your moment.
Meet the experts from Aptitude Health at Booth #14114
Meet with us at ASCO to learn about OncoJourney—a transformative, insights-gathering experience that fuses curated RWD with peer-led discussions among treating oncologists and hematologists. In just 1 session, you’ll uncover the clinical reasoning, access dynamics, and pathway deviations that explain how and why treatment decisions happen inside major health systems.
Who Should Be in the Room —
And Why It Matters
| Role | What You'll Walk Away With |
|---|---|
| > Brand Marketing > Commercial Strategy | RWD-anchored insights directly from HCPs shaping adoption—enabling improved messaging, segmentation, and campaign relevance. |
| > Health System Strategy > Account Marketing | A 360° view of local care patterns, prescribing behaviors, and value levers across IDNs, COEs, and GPOs. |
| > Field Medical > HCP Engagement | Actionable insights at the health system level—empowering tailored engagement strategies aligned to unmet clinical needs. |
| > Medical Affairs > Field Strategy | Evidence-based input that provides guidance for designing educational content, addressing guideline discordance, and informing strategic publication planning. |
Why OncoJourney Matters
In today’s complex oncology landscape, understanding the sequence, timing, and rationale behind treatment decisions is critical—not only for brand success, but for improving patient care
OncoJourney Enables
Precision in Strategy
Gain clarity on utilization patterns, care variability, and pathway deviations at the health system level—using RWD mapped to specific healthcare systems.
The Missing “Why” Behind the Data
Data alone don’t explain decisions. OncoJourney pairs high-quality RWD with live feedback from the treating physicians themselves—why a specific sequence? Why that biomarker? Why now?
Care Variability Insights That Drive Action
Understand when and why HCPs deviate from guidelines.
Health System-Level Customization
Events are fueled by Aptitude Health-conducted analytics focused exclusively on patients treated within the targeted health system—ensuring hyper-relevant, system-specific insights.
Why Aptitude Health?
Unmatched HCP Network
Recruit from a national network of over 5,000 active oncology and hematology professionals, targeting the right voices at the right accounts.
Expert-Moderated, Peer-Led
Events are chaired by KOLs from the health system, ensuring credibility and rich clinical discourse among peers.
Intelligent Reporting
Receive scientifically curated, RWD-backed reports created by Aptitude Health’s MD/PhD-trained oncology team—not just summaries, but strategic implications.
Health System Feedback Loop
Aptitude Health returns insights to the health system and empowers the KOL chair to share outcomes more broadly—amplifying the event’s internal impact.
What Makes OncoJourney Different?
OncoJourney is a report derived from a fully integrated program that brings together:
De-identified patient-level RWD, mapped and benchmarked against NCCN Guidelines and health system protocols
Axess Network HCPs representing >80% of high-volume “no-see” practices across every US state
MD/PhD-led synthesis, translating raw findings into actionable brand, medical, and market access strategy
Real Outcomes, Not Theoretical Insight
Aptitude Health’s OncoJourney reports have been used to:
Gain insights into adoption and use of critical biomarker testing
Identify barriers to guideline adherence for hematologic malignancies
Activate new educational strategies tied to RWD-derived care gaps
Let's Talk in Chicago
Visit Us at ASCO – Booth #14114
Let’s talk about how OncoJourney reports can accelerate insight, engagement, and smarter strategy.
Meet the experts from Aptitude Health.
