Business Intelligence
Comprehensive Products for Informed Business Decisions
Life science companies rely on our specialized market research products to identify, understand, and respond to the dynamics that influence decision-making in oncology and hematology. Our business intelligence platform leverages the expertise of the Axess Network, providing exclusive access to the right healthcare providers to guide clinical research and marketing strategies for successful innovations. Insights reports, collaboration tools, and community access provide myriad avenues to gain actionable recommendations for strategic planning.
Our interlinked platform of healthcare market research and business intelligence products educates, gathers insights, and connects key stakeholders across the healthcare continuum.
Strengthen Medical Communication Strategies
- EPICS reports increase understanding of the treatment landscape and inform medical communication strategies
- Insights are based on expert-led clinical deep dives and discussions or unbiased KOL reactions to newly presented oncology or hematology data at conferences
- Reports feature a topline summary, highly detailed recaps of data-gathering and information-sharing events, in-depth analyses, and actionable recommendations from our team of experts
Make Time-Sensitive Decisions With Ease
- ONCOBOARD is the fastest way to get target clinician reactions and opinions
- This collaborative online forum eliminates time zone barriers and poses key questions to provide vital insights on market trends and changes in the treatment landscape
- Faculty respond to prewritten and on-demand discussion topics, bringing thoughts and opinions from healthcare providers to the forefront
Uncover Market Trends and Educational Gaps
- PIVOT provides an opportunity to reach and learn from a broad audience at key product milestones
- Our digital platform provides current and recurring quantitative data on clinical practices among treating oncologists and hematologists
- Reports summarize current approaches and referral patterns from select community physicians within our Axess Network
- Expert analysis yields highly detailed, strategic insights based on learnings from the market assessment, providing benchmarking data and education to the entire Axess Network
AI-Powered Patient Case Simulation for Oncology Insights
- Simulate real-world patient journeys with AI-driven cases, enabling healthcare providers to navigate complex treatment pathways from diagnosis to final therapy
- Capture real-time treatment decisions across the full continuum of care, providing immediate access to actionable insights through an interactive analytics dashboard
- Analyze how adverse events, peer comparisons, and key opinion leader perspectives influence HCP decision-making
- Adapt quarterly with new AI patient cases and continuously updated insights that reflect evolving clinical practices and market trends
- Empower strategic planning with comprehensive, data-driven reports that highlight prescribing patterns and treatment trends from a diverse network of HCPs
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Physician Insights on Clinical Practices
- CASES reports provide community physician reactions to data, increasing understanding of treatment trends and regional differences in care
- Expert-led presentations and in-depth discussions provide insights on key drivers of current clinical practices
- Insights reports include strategic recommendations that help brand teams identify, understand, and respond to market dynamics, and address challenges faced by physicians and their patients
- Subscribers can measure the impact that milestone events (eg, new clinical studies, competitive FDA approvals) have on standards of care
Identify and Address Educational Gaps in the Marketplace
- CARE reports provide regional or national feedback from a broad physician audience on a particular disease state
- Insights reports include an analysis of the impact that recent data or clinical content has on treatment choices
Decipher Expert and Community Oncology Data and Experience
- Gather critical insights from influential community oncologists through 1-hour data collection events, featuring pre/post polling, expert-led discussions, and surveys
- Engage with Axess Network Practice Captains—key decision-makers from across the U.S.—during live, case-based clinical discussions moderated by disease-state experts
- Analyze regional practice patterns and treatment strategies with data-driven reports summarizing polling responses, panel insights, and survey feedback
- Identify gaps in clinical education and practice by comparing pre- and post-discussion polling outcomes and expert analysis
- Access high-value, syndicated reports shared with the entire Axess Network with the option to attend sessions as silent observer
Implement the Right Strategy to Reach the Right Audience
- CORE reports provide exclusive access to hard-to-reach oncology and hematology practices to gain understanding of what drives their treatment decisions within a disease state
- Insights reports help life science companies learn and compare treatment patterns and challenges at the practice level
Rapid Exchange of Findings, Learning, and Emerging Cancer Trends
- Measure familiarity, understanding, and potential impact of groundbreaking therapies in their early life cycle
- Uncover anticipated barriers to the rapid implementation of novel agents in the community practice setting
- Provide vital insights to help shape a strategic plan for the rapid integration of novel agents into the armamentarium of community-based oncologists
- Assist life science clients in understanding the anticipated impact of their novel treatment approaches in the community practice setting
- Inform and prepare physicians regarding promising new therapies and potential barriers to their implementation
Optimize Standards of Care
- RECAP reports measure retention of information from previous CASES, CARE, and CORE business intelligence programs and identify areas for improvement
- Continuous engagement of participants reveals the impact of clinical messaging on practice patterns over time
Our Products Are Highly Rated
92.3%
would recommend Aptitude Health to their peers
92.3%
felt our programs and reports broadened their knowledge on a disease topic
100%
reported that the quality of the presentation materials enhanced the program
97%
would recommend Aptitude Health programs to their peers
97%
reported that the program was worthwhile and timely
87%
reported that the level of education exceeded that of other educational events