OncoJourney Powered by Aptitude Health

Closing the Gap Between Real-World Data and Real-World Decision-Making Inside a Health System.

Hear Dr Francisco Esteva share his insights on the impact of OncoJourney in advancing oncology care

Combining system-specific real-world data (RWD) with on-site clinician interpretation in multidisciplinary sessions, OncoJourney surfaces the true “Why” behind patient journey variation and converts data into aligned action within a health system.

For insights and analytics leaders within life science teams who want to discuss RWD directly with the right HCPs inside US health systems.

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What Is OncoJourney?

While other companies provide data, OncoJourney delivers data-powered insights.

An immersive, expert-led experience that integrates real-world data (RWD) into peer-moderated discussions among practicing oncologists and hematologists. OncoJourney events uncover the Why behind clinical decisions—and the variation in how different HCPs within the same health system explain those decisions

  • Single‑session immersion across pre‑, peri‑, and post‑treatment decision points
  • Live integration of indication‑specific RWD directly into peer‑moderated clinician discussions
  • Real‑time comparison of reported vs actual practice outcomes, including diagnosis‑to‑treatment timing
  • Facilitated working sessions that translate clinician interpretation into aligned next steps

“In 3 hours, we learned insights we have been trying to gather for years.”

Oncology Business Manager, Breast Cancer Franchise, Large Pharmaceutical Company

Why Life Science Companies Need It

Go Beyond the Data—Understand Why This Is Important to Life Science Companies

Uncover the Missing “Why”

Go beyond numbers. Understand the clinical reasoning, access dynamics, and pathway deviations that shape treatment decisions

Actionable, Credible, Local

Each session uses actual data and local voices from key accounts. No assumptions, no guesswork

Strategic Precision

Map exactly where and when therapies enter treatment pathways across specific systems

Continuous Knowledge Building

Ensure patients receive best-in-class care by integrating insights into your long-term strategy

Discover Hidden Delays and Barriers in Treatment Initiation

OncoJourney reveals gaps between clinical intent and real-world execution

Health System-Focused OncoJourney Reports

Explore our health system-focused OncoJourney reports that are tailored to uncover systemic patterns and opportunities for strategic engagement

How It Works

From Data to Decisions in 4 Steps

Leverage Robust Data

Aptitude Health has access to a comprehensive, longitudinal data set across medical and pharmacy services from practices within the Axess Network

Analyze & Summarize

Identify key insights from real-world patient care patterns, focused specifically on the practices participating in each session. Say goodbye to broad national averages and hello to localized, system–level intelligence that drives more precise decision-making

Engage HCPs

Observe closed-door, focused, 90- to 180-minute OncoJourney sessions with 10–12 HCPs, exploring system-specific, region-specific, or practice-level data to uncover actionable insights

Deliver Actionable Reports

Aptitude Heath provides real-world data-backed insights to life science companies

What Value Do These Insights Bring?

Cross-Functional Value for Every Team

Brand Marketing & Commercial Strategy

Evidence-backed validation of segmentation, messaging, and campaign strategies

Health System Strategy & Account Marketing

A 360° view into treatment patterns and local care dynamics

Field Medical & HCP Engagement

Ready-to-use insights to personalize engagements with local, system-specific clinical needs

Medical Affairs & Field Strategy

Peer perspectives to design more-effective education and inform publication planning

What Makes OncoJourney Different?

The Missing Link Between Data and Action

Whether you’re preparing to launch, recalibrating your brand, or reshaping HCP engagement, OncoJourney reveals the how and why that standard methods can’t touch.

Mapped and benchmarked RWD tied to NCCN and system-level pathways
Axess Network HCPs providing critical input: We’re sharing real-world data with the largest network of oncologists and hematologists in the US
Clinically rich conversations moderated by KOLs

Flexible formats allow OncoJourney to integrate with existing programs or stand-alone sessions—designed to meet the unique insights-gathering needs of each life science partner

Turning Analytics Into Action: From a Single Health System to Nationwide
Explanation of the Case Study here.
Read Case Study

Let’s Talk About Your Brand. Your Strategy.

Stop Guessing. Start Knowing.

If RWD are important to driving your strategy, don’t miss the chance to understand what’s behind them.

OncoJourney insights are based on US claims data and are currently applicable to US-based strategies only.

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Matthew Gordon

VP, Real-World Evidence
Matthew has more than 25 years of experience in real-world evidence and observational, non-interventional research. He has led studies across the full life cycle—from startup through publication—supporting objectives that range from understanding a disease’s natural history to fulfilling global safety surveillance requirements. Matthew brings deep expertise in orphan disease programs, having overseen more than 25 long-term, global initiatives, as well as in disease and product registries, prospective pharmacoeconomic studies, and systematic literature reviews. Matthew leads the RWE Registries team, responsible for building the business and team. Prior to joining Aptitude Health, he held senior leadership roles at Parexel, Worldwide Clinical Trials, inVentiv Health Clinical, Quintiles Outcome, and ICON Clinical Research. Matthew holds a BA in sociology from Boston University, is a long-standing member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), and is a frequent speaker at ISPOR, the Center for Business Intelligence, and related industry conferences.
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Gerald Stanvitch, PhD

VP, Scientific Content
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Cate Browning, PhD

VP, Global Medical Affairs

Erin Zingales Rau

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VP, Account Services
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Kelly Kocor

VP, People & Culture
Kelly leads both the human resources and talent acquisition teams, ensuring that Aptitude Health attracts, retains, and develops top personnel to drive our continued success. With over 17 years of experience transforming global HR initiatives, Kelly is an expert in harmonizing HR policies and fostering a culture of engagement and partnership. She is committed to partnering with all areas of the business to ensure full regulatory compliance and delivering value-added services to our organization and its people. Kelly is passionate about developing and implementing HR strategies that help support our employees’ professional and personal growth. She is dedicated to fostering a culture that encourages innovation, collaboration, and inclusivity, helping Aptitude Health continue to be a great place to work.
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Bart Zygmond

VP, Finance
Bart brings a wealth of experience to the organization, having worked in the life sciences, pharmaceuticals, manufacturing, and service industries. With his expertise in financial reporting, US GAAP, SOX, cash flow modeling, and financial analysis, he plays a crucial role in the company’s financial management and strategy. Prior to joining Aptitude Health as VP, Finance, Bart held several controller positions: at Q2 Solutions, he oversaw the global finance team and financial operations, ensuring the accurate and timely financial reporting of the company. He also held controller positions at Domtar Inc and Veristat.
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Eugene Vissers, MD

Senior VP, Global Scientific Content
Eugene is a seasoned medical doctor with over 20 years of international experience in pharma, consultancy, and agency environments. Eugene leads the US team of dedicated experts responsible for developing high-quality medical content. Prior to joining Aptitude Health, Eugene served as medical director at Ipsen and AstraZeneca. With both his medical degree and an MBA, Eugene brings a unique perspective to his role. His clinical background, combined with his business acumen, allows him to develop innovative strategies that drive results. Under Eugene’s leadership, the medical content team delivers scientific information of the highest quality, providing valuable insights to our clients around the world.
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Adrian Barfield

VP, US Business Development
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Kelley Hernandez

Executive VP, US Business Development
Kelley has over 18 years of experience in the oncology space. Kelley joined Aptitude Health after working with Cardinal Health, where she was part of the Healthcare and Analytics Division, and finished her tenure there with VitalSource™ (GPO division). As the leader of the strategic business development team for the US, Kelley brings a wealth of expertise to the organization. Her experience in the healthcare industry, combined with her ability to identify and capitalize on new business opportunities, is invaluable in driving the company’s growth and success. Kelley’s dedication to building strong relationships with life science partners is a testament to her commitment to delivering exceptional value to the healthcare industry.
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Adam Sinensky, MBA

Chief Technology Officer

Adam has over 20 years of experience in the healthcare industry and an MBA in healthcare management. After 10 years as a strategy consultant to life science companies, Adam has spent the last decade as a product and strategy leader focused on bringing technology products to market across the payor, provider, and life sciences segments. By combining his business acumen and experience working directly with software developers, engineers, and data scientists, Adam has successfully led numerous product launches and enhancements from ideation to development and go-to-market initiatives. His product and change management expertise has led organizational shifts from services to technology at companies such as Change Healthcare and Datavant/Ciox. At Aptitude Health, Adam is responsible for growing our portfolio of product offerings by leveraging real-world data and artificial intelligence with our existing solutions and industry-leading Axess Network of healthcare providers. He also oversees our IT and cybersecurity teams.
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Stefanie Daniels

Chief Commercial Officer

Stefanie is a seasoned healthcare executive with over 20 years of experience in oncology. She brings a wealth of knowledge and expertise to the organization. Stefanie joined Aptitude Health after spending over a decade as a senior director at Physicians’ Education Resource, an oncology CME vendor. During her tenure, she led and managed teams responsible for grant development/acquisition, program creation/execution, and faculty management. Stefanie’s deep understanding of the oncology industry and her ability to lead teams through complex projects make her a vital part of the organization’s success. Her dedication to providing high-quality solutions to our life science partners is a testament to her commitment to improving cancer patient care.
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Jason Cash

Chief Financial Officer

Jason is an accomplished finance professional with over 20 years of experience in the pharmaceutical services industry. Throughout his career, he has demonstrated a keen ability to navigate high-growth organizations, delivering exceptional results. Before joining Aptitude Health, Jason served as the CFO of Veristat International, a global contract research organization. In this role, he led the financial strategy and played a pivotal role in driving the company’s growth and success. Jason’s wealth of experience and expertise in financial management make him an essential member of the leadership team. His strategic thinking and ability to drive results are highly respected within the industry.
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Jez Moulding

Chief Executive Officer
Jez is a seasoned leader with over 20 years of experience in general management and regional president roles. He has a proven track record of success in the healthcare industry, having worked in the US, Japan, Australia, Korea, South Africa, France, and the UK for Sanofi, where he supported the launch of 10 new drugs across various therapeutic areas. As chief commercial officer at UDG Healthcare and EVP at Ashfield, Jez demonstrated his expertise in developing and implementing successful business strategies. He joined Aptitude Health from Pharmaspectra, an IQVIA business, where he served as CEO since 2018. Jez’s extensive experience in the pharmaceutical industry and his leadership skills make him an invaluable asset to the organization.
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