OncoJourney Powered by Aptitude Health

Where Real-World Data Meet Real-World Decisions in Oncology

Missing the “Why” in Your RWD? Talk to our experts at Aptitude Health to uncover the insights driving HCP decisions. Book your call now using the form—slots are limited.

For Pharma Leaders. Built on Insight. Focused on Oncology

Role

What You’ll Walk Away With

  • Brand Marketing
  • Commercial Strategy

RWD-anchored insights directly from HCPs shaping adoption—enabling improved messaging, segmentation, and campaign relevance.

  • Health System Strategy
  • Account Marketing
A 360° view of local care patterns, prescribing behaviors, and value levers across IDNs, COEs, and GPOs.
  • Field Medical
  • HCP Engagement
RWD-anchored insights directly from HCPs shaping adoption—enabling improved messaging, segmentation, and campaign relevance.
  • Medical Affairs
  • Field Strategy
Evidence-based input that provides guidance for designing educational content, addressing guideline discordance, and informing strategic publication planning.

If your oncology brand, medical, or market access strategy relies on real-world data (RWD)—but you’re missing the why behind clinical decisions—OncoJourney is your breakthrough.

This is not a focus group or a data dashboard. It’s a live, immersive insight experience that blends de-identified patient-level RWD with peer-moderated conversations among practicing oncologists and hematologists. In just 1 expertly facilitated session, you’ll understand how, when, and why treatment decisions really happen inside high-impact US health systems.

What Makes OncoJourney Different?
Unlike passive research tools or traditional advisory boards, OncoJourney offers:
  • Mapped and benchmarked RWD tied to NCCN and system-level pathways
  • Axess Network HCPs providing critical input from “no-see” accounts
  • Clinically rich conversations moderated by local KOLs, with immediate strategic relevance
Whether you’re preparing to launch, recalibrating your brand, or reshaping HCP engagement, OncoJourney reveals the how and why that standard methods can’t touch.

Why OncoJourney Matters

In today’s crowded and complex oncology landscape, insight isn’t enough—it has to be actionable, credible, and local.

OncoJourney Enables

Strategic Precision

Map exactly where and when your therapy enters treatment pathways across specific systems.

The Missing “Why” Behind the Data

Hear directly from treating physicians on what drives real-world deviations, biomarker use, and access barriers.

Care Variability You Can Act On

Understand why treatment strays from guidelines—and what messaging, tactics, or education can help realign.

System-Specific Relevance

Each session leverages the actual data and local voices from your target accounts—no assumptions, no guesswork.

The Outcome:

High-impact briefs ready to activate your brand strategy, inform LCM planning, or adjust post-marketing tactics—fast.

Why Aptitude Health?

We’re not just OncoJourney—we’re your full-spectrum partner in oncology commercialization and insight.
OncoJourney A live, KOL-led experience combining curated RWD with peer-to-peer insights to decode real-world treatment behavior.
Axess Network Tap into 5,000+ actively practicing oncology and hematology professionals—including over 80% of “no-see” targets—to gather real clinical feedback.
Aptitude Learning Peer-developed education platforms for clinicians and internal teams, aligned with today’s fast-evolving therapeutic science.
RWD Intelligence Suite Built-in, compliance-ready RWD support to inform access strategy, clinical positioning, and post-approval studies.
Strategic Consulting and Insights From market landscaping to launch readiness, our oncology-trained consultants bring clarity and foresight to every brand stage.
Business Intelligence Reporting You don’t just get event summaries—you receive strategic, MD/PhD-led synthesis with next-step implications.
Health System Feedback Loop Insights are returned to the system to reinforce the value of participation and elevate internal HCP champions.

Other Key Solutions From Aptitude Health

Explore Our Full-Service Ecosystem Supporting Oncology and Hematology Commercialization If OncoJourney opens the door to strategic insight, these capabilities help you execute, communicate, and publish with confidence. Let’s talk about integrating them into your brand journey.
Service
What it Delivers
Why it Matters to Pharma
Business Intelligence

Competitive landscaping, market-shaping insights, and brand forecasting tools.

Build a stronger brand plan grounded in market realities, not assumptions.

Medical Communications

Strategy-driven content development and scientific narratives.

Transform complex data into compelling, compliant messaging for HCPs and internal teams.

Medical Publications

End-to-end publication planning and delivery across formats and channels.

Ensure timely, impactful dissemination of your data to shape perception and support access.

Real-World Evidence

Study design, data sourcing, and synthesis with speed and regulatory confidence.

Generate publication-quality insights without internal compliance friction.

Promotional Services

HCP engagement tools and promotional strategy rooted in clinical credibility.

Drive brand preference and activation with content HCPs trust and value.

Case Studies and Impact Proof

Real examples of how we’ve helped top pharma brands win.

Validate our capabilities and imagine what’s possible for your brand.

Let’s Talk About Your Brand. Your Accounts. Your Strategy.

Stop Guessing. Start Knowing.

If RWD drives your strategy, don’t miss the chance to understand what’s behind it.

Fill out the form to book your call today.

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Matthew Gordon

VP, Real-World Evidence
Matthew has more than 25 years of experience in real-world evidence and observational, non-interventional research. He has led studies across the full life cycle—from startup through publication—supporting objectives that range from understanding a disease’s natural history to fulfilling global safety surveillance requirements. Matthew brings deep expertise in orphan disease programs, having overseen more than 25 long-term, global initiatives, as well as in disease and product registries, prospective pharmacoeconomic studies, and systematic literature reviews. Matthew leads the RWE Registries team, responsible for building the business and team. Prior to joining Aptitude Health, he held senior leadership roles at Parexel, Worldwide Clinical Trials, inVentiv Health Clinical, Quintiles Outcome, and ICON Clinical Research. Matthew holds a BA in sociology from Boston University, is a long-standing member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), and is a frequent speaker at ISPOR, the Center for Business Intelligence, and related industry conferences.
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Gerald Stanvitch, PhD

VP, Scientific Content
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Cate Browning, PhD

VP, Global Medical Affairs

Erin Zingales Rau

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VP, Account Services
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Kelly Kocor

VP, People & Culture
Kelly leads both the human resources and talent acquisition teams, ensuring that Aptitude Health attracts, retains, and develops top personnel to drive our continued success. With over 17 years of experience transforming global HR initiatives, Kelly is an expert in harmonizing HR policies and fostering a culture of engagement and partnership. She is committed to partnering with all areas of the business to ensure full regulatory compliance and delivering value-added services to our organization and its people. Kelly is passionate about developing and implementing HR strategies that help support our employees’ professional and personal growth. She is dedicated to fostering a culture that encourages innovation, collaboration, and inclusivity, helping Aptitude Health continue to be a great place to work.
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Bart Zygmond

VP, Finance
Bart brings a wealth of experience to the organization, having worked in the life sciences, pharmaceuticals, manufacturing, and service industries. With his expertise in financial reporting, US GAAP, SOX, cash flow modeling, and financial analysis, he plays a crucial role in the company’s financial management and strategy. Prior to joining Aptitude Health as VP, Finance, Bart held several controller positions: at Q2 Solutions, he oversaw the global finance team and financial operations, ensuring the accurate and timely financial reporting of the company. He also held controller positions at Domtar Inc and Veristat.
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Eugene Vissers, MD

Senior VP, Global Scientific Content
Eugene is a seasoned medical doctor with over 20 years of international experience in pharma, consultancy, and agency environments. Eugene leads the US team of dedicated experts responsible for developing high-quality medical content. Prior to joining Aptitude Health, Eugene served as medical director at Ipsen and AstraZeneca. With both his medical degree and an MBA, Eugene brings a unique perspective to his role. His clinical background, combined with his business acumen, allows him to develop innovative strategies that drive results. Under Eugene’s leadership, the medical content team delivers scientific information of the highest quality, providing valuable insights to our clients around the world.
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Adrian Barfield

VP, US Business Development
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Kelley Hernandez

Executive VP, US Business Development
Kelley has over 18 years of experience in the oncology space. Kelley joined Aptitude Health after working with Cardinal Health, where she was part of the Healthcare and Analytics Division, and finished her tenure there with VitalSource™ (GPO division). As the leader of the strategic business development team for the US, Kelley brings a wealth of expertise to the organization. Her experience in the healthcare industry, combined with her ability to identify and capitalize on new business opportunities, is invaluable in driving the company’s growth and success. Kelley’s dedication to building strong relationships with life science partners is a testament to her commitment to delivering exceptional value to the healthcare industry.
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Adam Sinensky, MBA

Chief Technology Officer

Adam has over 20 years of experience in the healthcare industry and an MBA in healthcare management. After 10 years as a strategy consultant to life science companies, Adam has spent the last decade as a product and strategy leader focused on bringing technology products to market across the payor, provider, and life sciences segments. By combining his business acumen and experience working directly with software developers, engineers, and data scientists, Adam has successfully led numerous product launches and enhancements from ideation to development and go-to-market initiatives. His product and change management expertise has led organizational shifts from services to technology at companies such as Change Healthcare and Datavant/Ciox. At Aptitude Health, Adam is responsible for growing our portfolio of product offerings by leveraging real-world data and artificial intelligence with our existing solutions and industry-leading Axess Network of healthcare providers. He also oversees our IT and cybersecurity teams.
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Stefanie Daniels

Chief Commercial Officer

Stefanie is a seasoned healthcare executive with over 20 years of experience in oncology. She brings a wealth of knowledge and expertise to the organization. Stefanie joined Aptitude Health after spending over a decade as a senior director at Physicians’ Education Resource, an oncology CME vendor. During her tenure, she led and managed teams responsible for grant development/acquisition, program creation/execution, and faculty management. Stefanie’s deep understanding of the oncology industry and her ability to lead teams through complex projects make her a vital part of the organization’s success. Her dedication to providing high-quality solutions to our life science partners is a testament to her commitment to improving cancer patient care.
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Jason Cash

Chief Financial Officer

Jason is an accomplished finance professional with over 20 years of experience in the pharmaceutical services industry. Throughout his career, he has demonstrated a keen ability to navigate high-growth organizations, delivering exceptional results. Before joining Aptitude Health, Jason served as the CFO of Veristat International, a global contract research organization. In this role, he led the financial strategy and played a pivotal role in driving the company’s growth and success. Jason’s wealth of experience and expertise in financial management make him an essential member of the leadership team. His strategic thinking and ability to drive results are highly respected within the industry.
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Jez Moulding

Chief Executive Officer
Jez is a seasoned leader with over 20 years of experience in general management and regional president roles. He has a proven track record of success in the healthcare industry, having worked in the US, Japan, Australia, Korea, South Africa, France, and the UK for Sanofi, where he supported the launch of 10 new drugs across various therapeutic areas. As chief commercial officer at UDG Healthcare and EVP at Ashfield, Jez demonstrated his expertise in developing and implementing successful business strategies. He joined Aptitude Health from Pharmaspectra, an IQVIA business, where he served as CEO since 2018. Jez’s extensive experience in the pharmaceutical industry and his leadership skills make him an invaluable asset to the organization.
Aptitude Health
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