Increase product awareness and publication opportunities while ensuring best practices

The client is a pre-revenue biotech company that is preparing to release new clinical research data. They require a strategic partner with medical publication expertise specifically in the oncology market to develop their publication strategy, build a tactical plan, and educate their medical affairs team in Good Publication Practice (GPP) guidelines and industry best practices.

Build a solid road map and support plan for effective publications delivery

Aptitude Health developed a comprehensive publication strategy to differentiate the client’s products in the oncology market. This included competitive and gap analyses to identify publication opportunities. Recommendations for appropriate congresses and journals were also provided.

Our team of medical publication experts created a tactical publication plan, managed the execution, and provided ongoing support for

  • Abstracts, primary and secondary analysis manuscripts mapped to needs analysis
  • Encore publications for audiences beyond oncologists
  • Review articles in areas of unmet need
  • Health economics outcomes research and value message publications
  • Investigator-sponsored studies publication tracking, planning, and support

We developed tailor-made standard operating procedures to ensure the internal staff was aware of the latest GPP guidance and best industry practices in publication planning and that all publications meet appropriate scientific, ethical, and legal standards.

Timely execution of the comprehensive publication plan increased data dissemination

As a result of Aptitude Health’s publication strategy, tactical plan, and educational program, the client received a clear path forward for data dissemination and publication planning. They increased their understanding of best practices, streamlined internal processes, and ensured continuous GPP compliance.

By comparing the pre- and post-activity evaluations, the client determined that within 2 years of the tactical plan rollout with our executional support, their congress data-dissemination increased 9-fold and the number of published manuscripts grew 6-fold.

Before Aptitude Health

3 accepted
2 published manuscripts

After Aptitude Health

13 accepted abstracts
5 published manuscripts (4 in first journal choice)

After Aptitude Health

15 accepted abstracts
7 published manuscripts (5 in first journal choice)