For pharma reps, there is a historic battle to gain access to targeted physicians. And with a growing number of patient appointments packed into each day, reps can expect even stiffer waiting room competition and tighter restrictions on physician access.

Along with numerous networking opportunities, the takeaways regarding industry trends, innovations, discoveries, and advancements are the major benefits of attending an oncology conference. But often, due to the grandiosity of such events, it’s difficult to walk away feeling like you’ve experienced everything you had planned.

Medical communications agencies generate reports on oncology insights derived from a variety of industry-sponsored activities. Often these activities are on 1 particular company or product, which leads to discussions focusing on 1 specific topic. But insights reports can also range in scope and provide a look at the current oncology landscape from a broader perspective. […]

This blog will identify some of the innovative as well as conventional ways you can better engage with conference attendees—including key opinion leaders (KOLs)—by delivering dynamic content during live events.